Centre 200 modernizes ticketing with new partnership with Ticketmaster

June 18, 2021

SYDNEY, NS - With an event-filled year ahead at Centre 200, a new agreement with Ticketmaster will help get Cape Bretoners back in their seats for sports and entertainment.

Centre 200 has entered into an agreement with Ticketmaster to provide ticketing service for the venue. Ticketmaster was the successful bidder on a request for proposals issued late last year.

The three-year agreement that has an option to be extended for an additional two years should both parties agree.

"This agreement gives us access to the expertise of the largest ticketing company in the world," said Cape Breton Regional Municipality Facilities Manager Paul MacDonald.  "Our customers will see better and easier access to online purchasing, online transfer of tickets and greater flexibility when it comes purchasing and paying for tickets."

Ticketmaster is owned by Live Nation, a global live entertainment company. MacDonald says their ticketing solutions help venues and event operators make the event-going experience easier for customers.

With Ticketmaster's digital ticket technology, customers have contactless entry, mobile box office support, instant transfer when sending a ticket to a friend or selling it to another person, as well as anti-counterfeiting features, which eliminate ticket fraud by using an encrypted barcode that refreshes automatically every few seconds.

The first rollout of the new Ticketmaster system will be for Cape Breton Eagles tickets for the upcoming season. Tickets are expected to go on sale in mid-July.

A new website will be announced when sales open.