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CBRM News
Women’s World Curling Championships delivered major economic boost for Sydney region
July 8, 2024
SYDNEY, N.S. – The World Women’s Curling Championships, held from March 16-24, 2024 at Centre 200, delivered a significant economic boost to the region. The combined spending of out-of-town participants, delegates, and spectators who visited Sydney for the event, in combination with the expenditures made by the event organizers, totalled just over $10.0 million, supporting just under $13.8 million in overall economic activity in Nova Scotia, including almost $11.9 million in economic activity in the Sydney area.
A comprehensive economic impact report, produced by Sport Tourism Canada revealed the event’s financial benefits.
The combined purchase of goods and services by the event organizers and local partners totaled just under $1.3 million. The championships also supported nearly $4.3 million in federal, provincial and local tax revenues across Canada.
Visitor statistics derived from an on-site survey conducted during the event indicate 31 per cent of respondents extended their stay in Sydney, Cape Breton and Nova Scotia by an average of 3.6 days beyond the event. Furthermore, 76.6 per cent of respondents expressed a high likelihood of returning to Sydney, Cape Breton or Nova Scotia in the future.
“The BKT Tires World Women’s Curling Championships not only showcased world-class curling but also delivered substantial economic benefits,” said Mayor Amanda McDougall. “These numbers demonstrate the importance of hosting major sporting events and their role in stimulating economic activity and community engagement.”
The Nova Scotia Minister of Communities, Culture, Tourism and Heritage, Hon. Allan MacMaster, said the event was a resounding success.
“The Women's World Curling Championships have brought tremendous economic vitality to our province and Sydney, showcasing our region as a vibrant hub for international sports,” said MacMaster. “This success reinforces our commitment to fostering economic growth and enhancing community pride through sports tourism.”
ACOA provided an $850,000 non-repayable contribution to the Cape Breton Regional Municipality for venue enhancements at Centre 200 and to help host the event itself.
“The Women’s World Curling Championships shone a spotlight on Sydney, showing the world that high-calibre events like this can be successfully held here. It is clear from these numbers that major international events provide significant economic benefits, bringing in more visitors, and more business to the region,” said Jaime Battiste, Parliamentary Secretary to the Minister of Crown-Indigenous Relations and Member of Parliament for Sydney – Victoria, on behalf of the Honourable Gudie Hutchings, Minister of Rural Economic Development and Minister responsible for the Atlantic Canada Opportunities Agency (ACOA).
Sport Tourism Canada, formerly the Canadian Sport Tourism Alliance, is dedicated to measuring and enhancing the economic impact of sporting events in Canada through innovative tools. In partnership with the Canadian Tourism Research Institute, Sport Tourism Canada provides robust and reliable economic contribution assessments for event organizers and host cities.