Women’s World Curling Championships delivered major economic boost for Sydney region
July 8, 2024
SYDNEY, N.S. – The World Women’s Curling Championships, held from March 16-24, 2024 at Centre 200, delivered a significant economic boost to the region. The combined spending of out-of-town participants, delegates, and spectators who visited Sydney for the event, in combination with the expenditures made by the event organizers, totalled just over $10.0 million, supporting just under $13.8 million in overall economic activity in Nova Scotia, including almost $11.9 million in economic activity in the Sydney area.
A comprehensive economic impact report, produced by Sport Tourism Canada revealed the event’s financial benefits.
The combined purchase of goods and services by the event organizers and local partners totaled just under $1.3 million. The championships also supported nearly $4.3 million in federal, provincial and local tax revenues across Canada.
Visitor statistics derived from an on-site survey conducted during the event indicate 31 per cent of respondents extended their stay in Sydney, Cape Breton and Nova Scotia by an average of 3.6 days beyond the event. Furthermore, 76.6 per cent of respondents expressed a high likelihood of returning to Sydney, Cape Breton or Nova Scotia in the future.
“The BKT Tires World Women’s Curling Championships not only showcased world-class curling but also delivered substantial economic benefits,” said Mayor Amanda McDougall. “These numbers demonstrate the importance of hosting major sporting events and their role in stimulating economic activity and community engagement.”
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